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Capitalising on convenience

Sep 15th 2011, 08:21


Capitalising on convenience

Convenience stores offer evident benefits for consumers, like 24 hour access and ready-to-eat foods, but these C-Store formats also offer the opportunity for retailers to put greater emphasis on particular categories. International trends offer some comparable insights on how this can be successfully achieved.

Morrisons M-Local in the UK requires more frequent daily delivery of fresh produce and other convenience foods to ensure continued freshness. This retailer receives deliveries of these categories up to four times a day to ensure continued freshness.

Locally Fruit and Veg Freshstops may also need more regular deliveries of fresh produce and food-to-go as sales in these categories have reportedly “grown from 10% of sales to more than 30%” (Convenience store format set to dominate retail trade).

Although concepts like in-store coffee are present locally in BP’s Wild Bean Café, for example, innovations like this have contributed to the success of retailers like Reitan Servicehandel Shell/7-Eleven in Scandinavia. This Scandinavian retailer offers a unique “coffee bar experience,” serving high quality coffee from Caffè Rosso, its private label brand.

Morrisons M-Local in the UK and Reitan Servicehandel Shell/7-Eleven in Scandinavia are two of the five finalists in the 2011 Insight NACS International Convenience Retailer of the Year Award and bear testament to the many opportunities unique to convenience retail.

Learn more about the finalists and their offerings in the 2011 Insight NACS International Convenience Retailer of the Year Award on Global Convenience Store Focus. (Find the shortlisted retailers below the Finalists’ Profiles heading).

Wendy Smith

P.S. Look out for this editorial on our editor’s blog.

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