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Effective sales and merchandising - what does it involve?

Mar 20th, 08:25

Effective sales and merchandising - what does it involve?
Compiled by Fore Good Group

A brand is built through a consistent, relevant and credible message. As the economic outlook continues to be uncertain, now more than ever successful brands must focus on tightly integrating each stage within their brand’s business cycle.

There are several steps such as strategy, analysis, forecasting, and procurement amongst others that are essential to build your brand, steps which need to be carefully managed and seamlessly integrated. One of these includes effective sales and merchandising but what does that entail?

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