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Finding the right brand ambassadors

Mar 7th, 08:13


Finding the right brand ambassadors

Promoters have the potential to make or break an experiential marketing campaign. While many people might be under the assumption that the experiential process is as simple as placing a few sales savvy representatives at a brand exhibition and allowing them to do the rest, leading experiential marketing companies know that the procedure involved in pairing the right promoters with the right brand is in fact far more complicated.

“If you consider why a brand chooses this medium to market itself, it is because this is one of a few mediums that offer immediate two-way communication,” says Shantel Bassanna, Director of XP Squared (XP²).

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