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Retail experts discuss growth and innovation for Africa

Feb 14th, 08:11

Retail experts discuss growth and innovation for Africa

Exploring the challenge of creating a sustainable brand in emerging markets – the Proctor and Gamble case

Any successful retailer will tell you that building strong brand awareness is the best long - term marketing strategy. However, creating a sustainable brand in new and emerging markets presents a unique challenge for international retailers. If you would like to learn more about how to create a strong brand in emerging markets, then you need to be at Retail World Africa 2013!

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Cadbury Dairy Milk novelty Easter range
The new Cadbury Dairy Milk Novelty Range will help the Joy find shoppers this Easter.
J.C. Le Roux comes with free gift tag in February
During February, bottles of J C Le Roux Methode Cap Classic and sparkling wines are packaged with a specially designed gift tags.
Romantic Pongrácz Rosé gift pack
Pongrácz has launched a specially designed Pongrácz Rosé gift pack.
Chicken Fillet Kebab from Tydstroom Farm Chicken
Succulent chicken breast fillets marinated in three delicious flavours: Barbeque, Peri-Peri and Lemon and Herb.
View all New Products
Retailer | View all Retailer News
Metropolitan areas, major attraction for shopping centres
The focus of shopping centre development in metropolitan areas makes sense when considering South Africa’s latest population statistics.
· Six stars for V&A Waterfront’s No. 1 Silo
· SA consumers suffer cash hangover
· SA retailers, Edgars and Foschini to open in Nairobi
No food price fireworks ahead - economists
There won’t be food price fireworks this year, but the cost of locally produced fresh produce like fruit and vegetables could potentially soar.
· Manufacturing output climbs 2%
· SA maize, soybeans prices fall
· Unemployment triggers debt crisis
International | View all International News Marketing and Business | View all Supplier News
NPD: Consumers typically put off Valentine’s Day to last week
78 % of those who celebrate Valentine’s Day plan to shop a week or less before the actual day, and still many wait until Feb. 13 or Feb. 14 to purchase...
· Australian retailers reach out to Chinese
· H.H. Gregg to match prices of online retailers
· US: Retail sales results mixed in January
Are smart watches the next big thing?
Apple Inc. is experimenting with the design of a device similar to a wristwatch that could be used to make mobile...
· GSK faces crucial year after shortfall
· HP cracks down on Chinese suppliers
· Mauritius’ IBL Invests $33.5m In Gabon’s Seafood...
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New vacancy! Project Manager
New appointments at independent call centre, 121 Outsource
With the growth phase that 121 Outsource is experiencing, it has been necessary to implement staff and management changes and has made a number of new senior appointments.
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Tafelberg Super Maize Meal announces competition winner
Tafelberg Super Maize Meal launched an in-store competition last year and has recently announced the winner.

Launched in January this year, the brand’s new Facebook Page is provides shoppers with a different kind of fuel to keep the spirits high throughout the work day.
Supreme Flour website goes live
Supreme Flour is proud to announce the launch of its website. It is informative and easy to navigate, demonstrating the brand’s commitment to delivering a consistently supreme service 24/7.
Fresh breath week powered by Philips Sonicare
Phillips Sonicare is running a competition for February whereby consumers can win three Ipads 4’s and four Philips Sonicare toothbrushes.
Durban Chamber of Commerce and Industry positions itself with a Z-CARD®
The Durban Chamber of Commerce and Industry selected a PocketMedia® Solution’s Z-CARD® and dispenser to communicate with members of the Chamber and visitors to the Durban Business Fair.
Clover scoops two prestigious 'Product of the Year' awards
For over 100 years Clover has been one of South Africa’s best-loved and most trusted brands. Clover believes that making the lives of South Africans Way Better is about offering consumers products that not only meet Clover’s highest standards but add value to the lives of the people who buy and enjoy them.
Nampak Invests R1.6 billion in beverage packaging
At its annual general meeting yesterday (8 February) Nampak, Africa’s largest packaging company, announced that it is investing R1.6 billion in two of its core businesses which produce bottles and cans for the growing beverage market.
St Paddy's Day at Durbanville Hills
Consumers can get into the spirit of the day with Irish folk and contemporary music while enjoying a tasting of Durbanville Hills’ award-winning wines.
Time for Ommiberg Festival fun at Nederburg
The annual Paarl Ommiberg Round the Rock Wine Festival is fast becoming a favourite harvesting fair in the Paarl Winelands, and on March 9, celebrations take off in full gear at Nederburg.
View all Liquor News
Africa’s Big Seven 2013 Almost Sold Out!
With less than six months to go, exhibition space at Africa’s Big Seven (AB7), the biggest food and beverage trade show on the continent, is nearly sold out!
Retail experts discuss growth and innovation for Africa
Any successful retailer will say that building strong brand awareness is the best long - term marketing strategy. However, creating a sustainable brand in new and emerging markets presents a unique challenge for international retailers.
Direct Marketing Conference and Workshop
When: 5 – 7 March 2013
Where: The Fairway Hotel & Golf Resort, Randpark, Johannesburg
Independent Trade Forum
When: 12 March 2013
Where: Sandton Convention Centre, Johannesburg
Retail World Africa
When: 11 – 12 March 2013
Where: Sandton Convention Centre
Conference: 8:00 – 17:00
Exhibition: 10:00 – 17: 00
Africa Big Seven and SAITEX
When: 30 June – 02 July
Where: Gallagher Convention Centre, Johannesburg, South Africa

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Vivienne Ayerst
Account Manager

Tina Baney
National Sales Manager

For editorial:
Wendy Smith