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Shoppers take healthy eating message to heart

May 23rd, 07:49

Shoppers take healthy eating message to heart

Gareth Pearson, BMi Research

It’s a fact that in times of recession, luxury items are the first to get the chop from the shopping list. But if recent consumer research is anything to go by, South Africans are investing more in their health and wellbeing, despite the increased price tag and supressed economic climate.

BMi Research regularly surveys the market to see exactly what consumers are putting into their trolleys, and results over the past year have increasingly shown a preference for healthier food options.

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For editorial:
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