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Consumers shop to save

Jul 24th, 08:30

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July 2013
Consumers shop to save
Compiled by BMi Research

A new breed of consumer is challenging the way that retailers package, price and distribute their products, says Gareth Pearson, CEO of BMi Research.

‘Professional shoppers’ unashamedly use all the resources at their fingertips (literally) such as smartphone apps, website, cut-out coupons, QR codes, broad sheets and loyalty cards to find the best value deals and in doing so, they’re asking questions of the retailers, he said.

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To find out more about our services, contact; Editorial contact
Vivienne Ayerst
Cape Town:
Sales / Account Manager

Tina Baney
Johannesburg & Durban:
Sales / Account Manager

For editorial:
Wendy Smith