Amarula honours World Elephant Day
Aug 6th, 08:03
With August 12 designated World Elephant Day, Amarula is highlighting the value in understanding elephant behaviour to promote the development of conservation management strategies for key populations in public and private game parks.
The Amarula Elephant Research Programme (AERP) under the leadership of Prof Rob Slotow of the University of KwaZulu-Natal (UKZN) is recognised as a global authority on African elephant behaviour. Running since 2002, it is funded by the not-for-profit Amarula Trust.
According to global marketing spokesperson Siobhan Thompson, elephants are the focus of Amarula's research programme because they are known to really relish marula fruits that ripen in summer.
The research programme, involving post-doctoral and other researchers, includes field studies and analysis of information derived from GPS devices fitted to elephants and that record their movements at 30-minute intervals.
Findings have helped to understand how elephants respond to barriers like fencing and what happens when these barriers are removed. Researchers have also discovered that elephants can be quite particular in choosing trees on which to browse and they know that male and female elephants feed differently.
"Everything learned can be applied to better elephant conservation management," says Thompson.
Amarula has also developed an app, downloadable from Facebook that lets viewers track six collared elephants roaming in the Kruger National Park. Through images and video footage, observers can witness them in the wild and learn some very interesting facts about elephant behaviour. Click here for more information on Amarula Cream
Amarula is the only South African brand to make it on to the list of the world's top 100 premium spirits brands in terms of volumes sold, according to Impact Databank, a US-based company that is a leading source for drinks statistics and analysis. The list features brands that sell in excess of a million 9-litre cases annually.
Market leader, Amarula Cream, is set to launch a multi-million rand, through-the-line national spring campaign. Focusing on the provenance of the brand, it centres on the annual harvesting of the marula fruit.
Amarula Cream is proud to announce the birth of Dinkie, a new 200ml size bottle, designed to hold two single serves.
It's not only the gift itself that's important, but the way you give it. Do it the African Original way by giving your mum a bottle of Amarula, one of the world's best-loved unique tastes and then offer to spoil her even more by pouring her a glass over ice to savour on her special me-day.
Try these recipes
Winter wants a comfy couch and the warm sounds of jazz to raise the temperature and the mood. Add a steaming cup of Amarula coffee that captures all the summer sun of Africa in its exotic, ripe and juicy marula taste and all is well with the world.
Shorter days but longer nights, Easter is the time to cosy up indoors, as soon as the sun goes down with a glass of creamy, luxurious Amarula.
Add a touch of originality to a delicious salad made with Amarula-poached pears, combined with blue cheese. It is easy to make, light, refreshing and above all, tastes fabulous!
Arbour Day (September 1) is the official start to spring, when the pale petals of the marula trees are just starting to form and, if all goes according to the seasonal cycle, by late January next year, the plump and succulent fruits, borne only by the female trees, will fall to the ground heavy with flavour.
Distell taps into China's cognac market
09/10/2013 - 10:23
Johannesburg - South African liquor company Distell Group Limited [JSE:DST] has acquired a 60% share in fast-growing liquor distribution company CJ Wines & Spirits‚ expanding its presence in the East.
Distell defies tough market to post revenue rise of 12%
22/08/2013 - 11:16
The Distell Group succeeded in raising revenue 11,9% to R15,9bn on a sales volume increase of 7,2% for the year to June 2013. This was despite exceptionally tough trading conditions, marked by a global slowdown in economic growth, contracted disposable income and reduced consumer spending in many of the regions where it markets its range of spirits, wines and ciders and RTDs.
Growth in SA and Africa buoy Distell in tough times
27/02/2013 - 08:08
Continued growth in sub-Saharan Africa, including South Africa, and the benefits derived from a weak rand resulted in the Distell Group raising revenue year-on-year by 9,3% to R8,7 billion for the six months to December 2012.
Heineken gulps Tiger after takeover nod
28/09/2012 - 11:56
Singapore - Shareholders in the parent company of the Singapore-based brewer that makes Tiger Beer approved its takeover by Heineken Friday, increasing the Dutch giant's footprint in the growing Asian market.
Heineken clears hurdle to buy APB
19/09/2012 - 07:44
Singapore - A Thai rival on Wednesday vowed to back Dutch giant Heineken's takeover of major Asian brewer APB, defusing a potential clash ahead of a Singapore conglomerate's meeting on the issue.