Castle Lite appoints Liquorice Johannesburg as new Digital Agency

BRAND ACTIVITY

Oct 11th, 08:55

Castle Lite has established itself as a leading brand in the digital space, which has made the challenge of appointing a new digital agency no easy feat. Following a competitive pitch where four of the country’s best digital agencies competed head to head for the account, Liquorice Johannesburg was ultimately chosen to take the innovative brand to new digital heights.

The account will be serviced out of Liquorice’s Johannesburg office with a dedicated team to meet the brands needs. They will primarily be responsible for driving Castle Lite’s innovation agenda on digital, mobile and social media platforms.

Andrea Quaye, General Manager of Castle Lite, said “Liquorice really impressed us with their deep understanding of the Castle Lite consumer in the online space. Furthermore, their breakthrough ideas will really assist us in continuing to bring extraordinary experiences to our consumers.”

Liquorice is regarded as one of South Africa’s leading digital agencies, with a wealth of expertise that include web, mobile, social media, CRM and search marketing.

Liquorice’s Managing Partner, Miles Murphy, added “Castle Lite is one of the most innovative brands in South Africa and we look forward to helping them push the boundaries of digital and social media marketing.”