Advertise with
Clover confirmed as iconic South African brand

Clover confirmed as iconic South African brand


Jul 23rd, 09:06

Clover was recently reconfirmed as a brand with a firm place in the hearts and minds of South Africans when it won in the milk category in the TGI Iconic Brands survey for 2013. In addition, the country’s leading dairy brand secured a place in the top 30 icon brands list, reaffirming its reputation as a brand that unites us as a nation across the spectrums of language, income, race and age.

South Africa Speaks

The largest of its kind in the country, the TGI Iconic Brands survey sees 15 000 face-to-face interviews being staged with South African consumers, measuring the usage of some 8000 brands in 42 different product categories.

The brands that ultimately secure top honours in the survey define a common experience, often on a daily basis, to which South Africans are dedicated to in a real sense. Icons are described as the objects of great devotion and attention and it is the TGI ICON Brands survey which gives voice to these brands to which South Africans are firmly committed.

Iconic Taste

“Icon brands are quintessentially brands that are used by South Africans irrespective of race, creed or colour, which is why we at Clover are so very proud to have been positioned as a top brand in this survey. For over 100 years, Clover dairy products have been a firm favourite at family mealtimes.

While this is mainly due to simply producing great-tasting products, Clover understands that making even the simplest of mealtimes ‘Way Better’ is also about providing consumers with products that make their lives easier.”

“The findings of the TGI Icon Brands survey have confirmed that we’re achieving our objectives and more. We are truly grateful to the thousands of South Africans who voted for us, and our placement as an iconic brand has simply strengthened our resolve to continue to deliver way better quality and taste to our loyal customers,” says Clover senior brand manager Sherian King.

For the Love of Dairy

South Africa, it seems has spoken, and Clover is officially South Africa’s best loved dairy brand. Make sure you invite Clover to your family meals.
Click here for more information on Clover 

Related Activity

Clover challenges consumers to find The Clover Way better KOTA 23
Clover challenges consumers to find The Clover Way better KOTA
In recognition of the importance of the lower LSM market, Clover has launched an interactive campaign searching for the most loved KOTA using Clover Individually Wrapped Process Cheese Slices.
Clover launches The One™ long life milk 09
Clover launches The One™ long life milk
Picking up one good habit just got easier with the launch of new Clov er The One™ long-life milk Who said January is the only time to make healthy resolutions? Consumers can empower themselves everyday by making one simple choice that will have a positive impact on their long-term health.
CLOVER Mmmilk for Denver Primary School on Mandela Day 19
CLOVER Mmmilk for Denver Primary School on Mandela Day
As part of Nelson Mandela Day, Clover donated 1,200 bottles of Clover Mmmilk to thirsty learners at Denver Primary School, where The Star newspaper and LeadSA spent the day on July, 18.
Clover Capri Sun new and improved 8-pack carton 01
Clover Capri Sun new and improved 8-pack carton
Capri Sun, the international No 1 Kids Drink in the world, has introduced a new and improved 8-pack carton. Made with 12% fruit juice, it contains no artificial flavours, colourants or preservatives.

Related News

SA consumer inflation rate falls
24/10/2013 - 12:05
Johannesburg - South Africa’s inflation rate fell from the highest level in four years to 6 percent in September.

SA wool prices softer
24/10/2013 - 09:41
Port Elizabeth - The South African wool market ended softer this week, Cape Wools said on Wednesday.

SA, Poland sign trade deal
23/10/2013 - 08:27
Johannesburg - South Africa has endorsed a trade deal with Poland, Deputy President Kgalema Motlanthe has said

SA’s GDP growth likely to stay at 2.0%
18/10/2013 - 09:14
Johannesburg - The softer global economy and weak domestic business and household confidence are expected to keep South African GDP growth at 2.0% this year with a marginal pick-up to 2.8% in 2014.

BOS Ice Tea launches in Belgium and Holland
18/10/2013 - 09:07
BOS Ice Tea has recently celebrated its third birthday in South Africa, and has taken the first steps into European markets, launching in Belgium and Holland earlier this month.