Introducing the new look Tropika Easy 1-litre in Tetra Prisma
NEW PRODUCTS
Feb 29th 2012, 07:33
You’re in for some smooth sailing with the latest juicy news from Tropika! From the Island to aisle, from Tetra-Brik to Tetra-Prisma. It’s smooth wherever you stash it!
Benefits & competitive impact
- Convenience trend - Can be stored and consumed when needed.
- New re-sealable cap which is easier to open, improved pouring ability and bigger pouring area.
- Unique packing that will stimulate interest in the long life fruit juice category.
- New pack shape is easy to handle.
- Fits perfectly into most fridge doors
The market
The retail market share and growth that long life juices own in the trade is very large and considering the current growth rate over the last 12 months (ending Nov 2011) there are promising results to come.
Market size:
Volume: 112.8 million litres
Value: R1.5 billion
Market growth:
Volume: 12.7%
Value: 13.7%
Marketing support
The success of Tropika Eazy is guaranteed, thanks to a strong supporting marketing campaign, including:
- A 5 second tag on TV Advertisement
- POS
- Merchandising Units
- In-store demos and activations
Target market
Primary:
Mothers
25 - 49 years old
LSM 5 – 10
Secondary:
Young Adults
16 - 24 years old
LSM 5 – 10
Flavours
It will be available in a 1-litre Tetra Prisma in the following three popular flavour variants:
Orange
Mango & Peach
Pineapple
Product description
Tropika Eazy is a long-life dairy-fruit mix using the UHT process technology, packed in aseptic Tetra Prisma cartons.
Product ingredients
Orange
Water, Sugar, Skim milk (Cow's milk) and/or Reconstituted Skim milk powder (Cow's milk), Reconstituted Orange Juice, Citric Acid (E330), Stabiliser (Carboxymethyl cellulose) (E466), Clouding Agent, Flavouring, Antifoaming agent, Acidity regulator (E331), Colourants (E104, E110), Preservatives (Sodium Benzoate) (E211)
Pineapple
Water, Sugar, Skim milk (Cow's milk) and/or Reconstituted Skim milk powder (Cow's milk), Reconstituted Orange Juice, Citric Acid (E330), Stabiliser (Carboxymethyl cellulose) (E466), Clouding Agent, Flavouring, Antifoaming agent, Acidity regulator (E331), Colourants (E104, E110), Preservatives (Sodium Benzoate) (E211)
Mango & Peach
Water, Sugar, Skim milk (Cow's milk) and/or Reconstituted Skim milk powder (Cow's milk), Reconstituted Orange Juice, Citric Acid (E330), Stabiliser (Carboxymethyl cellulose) (E466), Clouding Agent, Flavouring, Antifoaming agent, Acidity regulator (E331), Colourants (E104, E110, E124), Preservatives (Sodium Benzoate) (E211)
Shelf life
6 months unopened. Once opened refrigerate and use within 4 days.
Merchandising
Tropika Eazy must be merchandised in the long life aisle in the place of the Tetra-Brik. Block merchandise horizontally.
Distribution
Product will be distributed through the current Tropika distribution channels focusing on wholesalers.Click here for more information on Tropika
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