Heineken opens regional headquarters in Kenya
LIQUOR NEWS
Beer - Nov 30th 2011, 10:01
Dutch brewer Heineken has opened a regional headquarters in Nairobi to drive growth of its brands in the East African beer market. The office will be headed by its East African arm's general manager, Koen Morshuis.
Heineken's move is expected to kick off new round of beer wars against its rivals in the region, SABMiller and Diageo (through EABL), Business Daily Africa reported.
Morshuis said this office will take care of the East African region which includes Kenya, Tanzania, Uganda, Southern Sudan, Ethiopia, Somalia, Djibouti, Madagascar, Comoros, Seychelles and Eritrea.
Earlier, Heineken bought Ethiopian Harar and Bedele for KES14.6bn ($163m), with plans to use these units to enter South Sudan. The company supplies its Heineken beer to Kenya through local distributor Maxam.
SABMiller, through its Nile Breweries, and Diageo's EABL, through its Uganda Breweries, are already battling for market dominance in Uganda.
As the beer sales are on rise in these emerging markets, major global brewers are making huge investments to gain a larger foothold in the region.
Related News
Russia to raise minimum vodka prices
03/12/2013 - 08:16
Moscow - Russia plans to raise minimum vodka prices next year as it seeks to reduce consumption of alcohol, despite risks that drinkers will resort instead to cheaper illegal liquor.
Naivas supermarket opens 29th store at Mountain Mall, Kenya
26/11/2013 - 08:48
The Naivas chain of supermarkets has opened a new branch, Mountain Mall, on the Thika superhighway. This is the chain's 29th store.
Kenyan retailers eye festive season
20/11/2013 - 11:43
Kenya's top three retail chains, Nakumatt, Tuskys and Uchumi are set to open new stores in strategic locations across the country in time for the December festive season's shopping boom.
Kenyan retailer Uchumi gets Uganda's share trading approval
14/11/2013 - 11:14
Uchumi Supermarket has received approvals to trade its shares on the Uganda Securities Exchange.
Brewer in new drive to recruit whisky drinkers, Kenya
11/11/2013 - 10:25
Kenya Breweries has unveiled East Africa’s first whisky festival to grow the drink’s sales. The drive, which is a campaign driven themed ‘Love Whisky Festival’ will take place during this month in different venues around Nairobi.
