Botswana: Kgalagadi Breweries re-launches its Core Original cider
Mmegi.bw - May 14th, 09:54
Kgalagadi Breweries Limited (KBL) recently revealed that the placing of the people dressed in orange suits in strategic locations around Botswana was a part of their marketing strategy to relaunch its cider, Core Original.
Speaking at a recent press briefing, KBL Marketing Director Amakura Erbynn said although Core Original was launched in 2011 and had its name changed from Core Cider to Core Original, it was never marketed extensively.
She said after the name change they had to settle for sometime so that consumers could familliarise themselves with the name change.She added: "Core Original is one KBL brand that has the potential to do well, and with the advertising we are putting in now it will reach its potential."
Erbynn further said that the idea to use the "orange clad aliens" who are called The Tang Mob, was to arouse interest in people before revealing any details.
She said that The Tang Mob is part of the campaign with the slogan 'The Tang is Gonna Getcha' that will be used to promote Core Original. She further said that the campaign will now extend into various malls and liquor outlets where they will be giving away promotional merchandise.
KBL introduces responsibility platform
16/10/2013 - 09:22
Kgalagadi Breweries Limited (KBL) has taken in the quest to provide information on alcohol and responsible consumption is through their site, www.talkingalcohol.com
Grocery chain Sefalana withdraws lawsuit against Competition Authority, Choppies, Botswana
03/10/2013 - 13:00
Local retail chain, Sefalana, has withdrawn a lawsuit it filed at the Lobatse High Court against the Competition Authority (CA), Choppies, SupaSave and MegaSave. Citing market share concerns, Sefalana went to court after it lost the bid to acquire SupaSave and its distribution wing, MegaSave to rival supermarket chain, Choppies.
Supasave acquisition to yield P10m profit for Choppies, Botswana
09/09/2013 - 09:29
The acquisition of Supasave by Choppies is set to improve the latter's revenue by at least P200 million in the next financial year.
IMF warns Botswana on household debt
05/09/2013 - 07:45
The International Monetery Fund(IMF) has weighed into the long-running debate on high household debt, warning that commercial bank's level of exposure to this was a "significant source of vulnerability".
Botswana: Retail ops power Sefalana to "best ever results"
26/08/2013 - 10:22
Sefalana Holdings' retail operations swam against the tide of government spending cuts and lower consumer confidence to power the group to its "best ever" financial results, with management ebullient on the 35 percent jump in pre-tax profits to P147 million.