Emerging Trends in Sustainable Packaging
In a recent presentation at the Utilizing Packaging and its evolving trends to Maximize Profits: Innovation and Sustainability In Packaging conference, Dr Inka Crosswaite, a South African cultural insight and semiotics specialist with a Doctorate in Social Anthropology from the University of Cape Town, identified what the world means by ‘sustainability’.
She also showed how we are seeing sustainability manifest in how brands are communicating and positioning themselves today, most noticeably through packaging, and identified several new emerging trends in sustainable packaging.
“‘Sustainability’ is beginning to shape consumer behaviour, slowly but surely, she said. For consumers, some choices are more ‘sustainable’ than others – the word either reinforcing a positive feeling, or eliminating or reducing a negative feeling,” she said.
“One of the areas where brands can improve their sustainability credentials is packaging. So much so that the Sustainable Packaging Coalition (www.sustainablepackaging.org) has published a concise definition of what it expects from brands claiming to be packaged in sustainable packing.
“According to the SPC, packaging can only be sustainable if it:
• Is beneficial, safe and healthy for individuals and communities throughout its life cycle.
• Meets market criteria for performance and cost.
• Is sourced, manufactured, transported and recycled using renewable energy.
• Maximises the use of renewable or recycled source materials.
• Is manufactured using clean production technologies and best practices.
• Is made from materials healthy in all possible end-of-life scenarios.
• Is physically designed to optimise materials and energy.
• Is effectively recovered and utilised in biological and/or industrial closed loop cycles.”
Crosswaite identified several sustainable packaging trends already seen on world shelves. There’s the rise of digital, the power of pouches, labelling for recovery, utilising new materials, , downsizing product packaging in terms of formats and materials as well as concentrates, packaging on demand, the return of paper, reusable and refillable packs, recyclable packs, made from recycled materials, and biodegradable or compostable packs.
While sustainable packaging technology makes it easier for FMCG brand owners to be environmentally conscious, it also provides them with greater opportunities to invest in packaging formats that engage consumers.
Please feel free to make comments or raise new issues by
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New Low GI Whole Wheat brown loaf, 700 grams
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Sasko Low GI Special Bread Rolls’
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New low kilojule Sweetner range from Selati
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View Selati brand information
Download hi-res images for this range (Log in or register to access images)
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Eyes right!
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View all New Products
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We've put brand catalogues together for Arnott's and Fox's (both brands of Tacoma Foods).
Fastmoving.co.za catalogues are a central repository where FMCG brands can store and share hi-res pack shots and essential product information for each SKU, on-demand, including barcodes, product endorsements, nutritional values, ingredients and allergens.
Need this for you FMCG brand? Learn more here.
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Arnott's
View Arnott's brand information
Download Arnott's hi-res images free (Log in or register to access images)
In 1865, a small bakery opened in Hunter Street, Newcastle, north of Sydney, New South Wales. It supplied bread, pies and biscuits to the local townspeople as well as to the crews of the many ships that docked at the port to load coal. From these humble beginnings rose a company whose name is now synonymous with Australia's favourite biscuits and snacks.
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Fox's
View Fox's brand information
Download Fox's hi-res images free (Log in or register to access images)
Fox’s was established in 1853 with a bakehouse in Victorian Yorkshire. Since 1977 Fox’s has been part of Northern Food plc, one of the UK’s leading food manufacturers. Fox’s is made with the best possible ingredients with real care and attention.
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| We've created business listing pages for the Consumer Goods Council of South Africa and and POPAI South Africa as part of the marketing services we provide to businesses in the retail sector. |
Consumer Goods Council of South Africa
The Consumer Goods Council of South Africa is a Section 21 company representing over 11,000 member companies in the retail, wholesale and manufacturing of consumer goods.
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POPAI South Africa
POPAI (Point of Purchase Advertising International) is the only global, not for profit, trade association exclusively dedicated to the retail marketing industry.
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Strategy Recruitment Marketing
Strategy Recruitment Marketing is focused on providing tailor-made, alternative recruitment solutions that are based on out-the-box strategic and creative thinking, detailed processes, and keeping abreast of the latest recruitment practices and technology through understanding each client´s critical success factors, to produce impactful results cost-effectively.
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Nicolene Di Bartolo Managed Appointments
Leadership is action... not position! Business Leaders engage our services to identify individuals who will elevate their organisations to new heights. It is our mission to source exceptional talent in mid-to executive management levels across all job categories. We support these extraordinary individuals in furthering their careers.
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Good Food & Wine Show 2012
Durban Exhibition Centre, 23 – 26 August 2012
Coca-Cola Dome, Johannesburg, 21 – 24 September 2012
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Discover Your Senses at the 38th Nederburg Auction
When: 28 – 29 September 2012
Venue: Graue Hall, Nederburg, Paarl
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It is time for the Clover Aardklop festival
When: 2 – 7 October 2012
Where: Potchefstroom
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FACTS & AIB International Management Workshop
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CGCSA Conference 2012 – It's Back and it's Big
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Global Sources Chins Sourcing Fairs
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Global Sources Hardware & Building Materials China Sourcing Fair
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About us
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| Fastmoving provides online data support and marketing services to FMCG brands and businesses operating in the retail sector. Our inventory management service is a central repository where FMCG brands can store and share hi-res pack shots and essential product information with suppliers for each SKU, on-demand, including barcodes, product endorsements, nutritional values, ingredients and allergens. |
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