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Trends amongst tech savvy and price conscious consumers

Oct 3rd, 08:10

Trends amongst tech savvy and price conscious consumers

Gareth Pearson, BMi Research

With the cost of living constantly rising, consumers are demanding greater value from retailers when it comes to making purchasing decisions. Increasingly, that means ‘spying before buying’, with tech savvy consumers scouting around online to compare products, prices and promotions at different retailers before deciding where to spend their money.

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Fastmoving provides online data support and marketing services to FMCG brands and businesses operating in the retail sector. Our inventory management service is a central repository where FMCG brands can store and share hi-res pack shots and essential product information with suppliers for each SKU, on-demand, including barcodes, product endorsements, nutritional values, ingredients and allergens.
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For editorial:
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