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Trends amongst tech savvy and price conscious consumers

Oct 3rd, 08:10


Trends amongst tech savvy and price conscious consumers
Gareth Pearson, BMi Research

With the cost of living constantly rising, consumers are demanding greater value from retailers when it comes to making purchasing decisions. Increasingly, that means ‘spying before buying’, with tech savvy consumers scouting around online to compare products, prices and promotions at different retailers before deciding where to spend their money.

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