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Understanding Digital PR in your brand's communication

Feb 7th, 08:27


Understanding Digital PR in your brand's communication
Compiled by LiveWired

Digital PR strategy has become a vital area of expertise for any leading PR firm, but for many brand and product managers the understanding of what exactly digital PR is, remains a point of confusion. More often than not, the first link people make is to social media, but social media marketing is not digital PR and understanding the difference is extremely important to ensure the successful implementation of a digital strategy.

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