Clover: How to re-position an FMCG brand successfully
Branded foods and beverages company, Clover, recently launched the “Way Better” campaign to communicate its new brand positioning statement to consumers. Fast-moving speaks to Clover’s Brands and Marketing Director, Dr Chris Lerm, about the general intricacies of re-branding and the best steps an FMCG company should take to position a brand successfully.
Click through to read the interview
Wendy Smith
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new products · brand activity · liqour · jobs · events
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Did you know?
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Fastmoving provides a full data support (brand catalogues) and hi-res packshot database for retailers and all categories of FMCG brands. Hi-res images in our database can be downloaded free of charge.
If you’d like find out more about these business services, please email your name, company name, address and contact number to us and we’ll get in touch with you.
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What's happening at fastmoving.co.za?
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Make your brand’s packaging interactive
FMCG brands listed on fastmoving.co.za can send recipes to us, which we’ll load on fastmoving.co.za and generate a QR code, for use on product packaging. See an example of a published recipe, here. To find out more, please email us .
Jobs in FMCG and retail
Are you looking to advertise a job in retail or a position in an FMCG company? If you’re currently a client of fastmoving (i.e. your service page or brand catalogue is currently listed on our portal), we have the facility to list retail and FMCG job ads. If you’re not currently a client, but are interested in listing a job, please contact us .
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Economic News
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Food price pressures
A tight grain supply outlook after several bumper harvests is set to fan food price pressures in southern Africa, fuelling salary demands and threatening to knock the region's fragile economies out of kilter.
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Brand Activity
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Clorets supports National Fresh Breath Week
Popular chewing-gum brand Clorets, renowned as the ‘Fresh Breath Expert’, is a long-time post-meal favourite for fending off the oh-so-enjoyable, but oh-so-awkward after-effects of pungent but delicious foods.
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Back to school with Bokomo
It’s back to school time again, which means tiresome hours in the classroom and endless playground antics, not to mention the early morning family rush. Bokomo’s range of delicious and nutritious breakfast options and lunch box snacks are not only convenient and quick to prepare, they also give your family the sustained mental and physical energy they need to seize the day.
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Foodcorp appoints Dummett & Co.
South Africa's third-largest food company, a leading manufacturer of quality branded and private label food products has appointed FMCG-specialist PR agency Dummett & Co as their group PR partner for the current fiscal.
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Bobtail gives back to local communities
Launched in 1985, Bobtail is one of South Africa’s leading and trusted dog food manufacturers. “At Bobtail, we believe in positively contributing towards the physical and psychological welfare of all our canine friends,” says Steven Bedford, Marketing Manager of Foodcorp’s Petcare Division.
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Featured Brands
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Bepanthen
Bepanthen® offers ‘Daily Protection and Gentle Healing’ to all babies in nappies and consequently peace of mind to their mothers. In fact, Bepanthen® is the new ideal helping hand at nappy change times because it provides an ointment for use at every nappy change ensuring prevention and treatment of nappy rash.
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Berocca
Berocca’s unique combination of vitamins and nutrients is clinically proven to enhance concentration, reduce tiredness and combat feelings of stress¹. A high dose of B-vitamins, minerals and other micronutrients work in synergy to improve brain and nerve functioning throughout the day.
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Liquor News
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Radio and social media campaign delivers for Vawter
South Africans have become accustomed to a sultry voice in a thick Russian accent on radio. This mysterious voice, known for her quirky, straight-talking and highly amusing commentary, takes no nonsense, and she only drinks the refreshing spring water and vodka cooler, Vawter. In fact, the mysterious voice has driven thousands of people to the Vawter Facebook page to ‘talk back’ to her.
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‘Le Good Life’ at your fingertips with innovative new tab
Discover the visual expression of all things beautiful, stylish and delicious with the innovative and ultra-user friendly new ‘Le Good Life’ tab on the House of J.C. Le Roux’s Facebook page.
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Celebrate harvest with Durbanville Hills at Feast of the Grape
Join Durbanville Hills Wines in celebrating the fruit of the vine on Wednesday, 21 March as part of the Durbanville Wine Valley’s Feast of the Grape festival.
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Gear up for the festivities at Nederburg during the Ommiberg Wine Festival
Get your family and friends together for a fun-filled day at Nederburg when the 2012 Ommiberg Round the Rock Wine Festival takes the Paarl Wine Route by storm on Saturday, March 10.
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Sensational Shiraz tasting at Die Bergkelder
Taste a magnificent selection of showcase Shiraz wines, each very individual in style, at Die Bergkelder in Stellenbosch on Thursday, March 1. The tasting will be presented by award-winning winemaker Guy Webber.
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Featured Retail Services
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BMI Research
BMI Research has more than 30 years experience in the industry across a wide range of methodologies and markets. From consumer to industrial research, both quantitative and qualitative, we can answer your research questions, providing you with insights to grow your business.
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Retail Capital
Retail Capital has introduced an innovative new product, called a business cash advance, specifically for South African business owners of small to medium companies.
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Retail Services News
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PocketMedia® Solutions takes BEE to the next level
PocketMedia® Solutions, home to the world-renowned Z-CARD®, has just been rated as a Level 3 Black Economic Empowerment (BEE) contributor, upping its standing from that of a Level 4 contributor last year.
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Imperial Logistics sets B-BBEE preferential procurement industry high
Imperial Logistics provides its clients with 137.5% B-BBEE preferential procurement recognition, the highest of all major Logistics Service Providers (LSPs) in southern Africa. This level of recognition is higher than that normally offered by a Level 1 Broad-Based Black Economic Empowerment (B-BBEE) rated company.
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Product of the Year 2012 winners announced at gala event
Forty-four of the top consumer goods products across a multitude of categories were announced last night at the Product of the Year 2012 awards at a glittering affair held at Summer Place in Hyde Park, Johannesburg. Over 600 of South Africa’s top consumer goods experts, media and celebrities were in attendance to celebrate the best innovation in consumer products for the year.
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In business longevity does not equate to loyalty
In the world of business an individual’s loyalty is not measured by how long he or she has been at a company. This is an outdated perspective say HR experts and the focus today is more on relationship building and trust earned from consistent and effective service delivery.
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Recruitement Services
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Strategy Recruitment Marketing
Strategy Recruitment Marketing is focused on providing tailor-made, alternative recruitment solutions that are based on out-the-box strategic and creative thinking, detailed processes, and keeping abreast of the latest recruitment practices and technology through understanding each client´s critical success factors, to produce impactful results cost-effectively.
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Nicolene Di Bartolo
Leadership is action... not position! Business Leaders engage our services to identify individuals who will elevate their organisations to new heights. It is our mission to source exceptional talent in mid-to executive management levels across all job categories. We support these extraordinary individuals in furthering their careers.
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Featured Client
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Active Clients
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