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Clover: How to re-position an FMCG brand successfully

Feb 16th 2012, 08:12

16 February 2012

Clover: How to re-position an FMCG brand successfully

Branded foods and beverages company, Clover, recently launched the “Way Better” campaign to communicate its new brand positioning statement to consumers. Fast-moving speaks to Clover’s Brands and Marketing Director, Dr Chris Lerm, about the general intricacies of re-branding and the best steps an FMCG company should take to position a brand successfully.

Click through to read the interview

Wendy Smith

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