Representing consumer brands online
It's no secret that the internet has revolutionised our lives, from the way we socialise to the way we do business. Communication is faster, responses are immediate and events are recorded in real-time.
We've reached the point where consumer brands are compelled to establish and maintain an online presence, not only for consumers, but also for the retail industry as a whole.
Brands essentially have to re-invent themselves online, while maintaining good relationships with stakeholders and meeting the obligations set out by policy makers at the same time.
”New labelling legislation and the Consumer Protection Act requires retailers to ensure access to product information, but providing this information can be a problem,” explains Craig Ballantyne, Managing Director of fastmoving.co.za. Fastmoving provides a central repository for brands to store product information electronically.
Fastmoving offers a convenient way for brands to way for consumer brands to showcase essential information about each SKU in a product range, through our hosted brand inventories.
Available on-demand, these inventories can store high-res pack shots (free for download) and catalogue barcodes, product endorsements, nutritional values, ingredients and allergens for each SKU in a central repository.
Ballantyne says that "Consumer brand owners need a central repository from which they can manage and store all their digital brand information. This ensures control over the content used to represent the brand in electronic and printed media. The process is efficient because retailers and agencies draw from one centrally managed set of data,”
“With our system the retailer can simply plug-in-and-play” adds Ballantyne.
Because marketing exposure is also essential to the life of a brand, fastmoving offers brands, opting for its central repository service, regular media exposure on its portal and electronic newsletters, which are directed at the retail trade.
“As digital marketing and communication become an integral part of retailing, so access to this information becomes essential," concludes Ballantyne.
Find out more about fastmoving’s services in this product tour
Please feel free to make comments or raise new issues by
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Screw-capped Graça in the funny business
Graça, South Africa’s favourite talking, eating, drinking, laughing, singing, and above all, sharing wine, has blown its top, changing from its traditional cork closure to a screwcap.
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Mainstay launches new ready to drink cocktail “Mainstay … on the Beach”
Mainstay has added a new variant to their ready to drink cocktail range, Mainstay … on the Beach, which is set for release nationwide in June 2012.
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View all New Products
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First Choice UHT Milk – It’s All Good
First Choice Long-Life or UHT Milk combines the nutritional value of fresh milk with the convenience of long life products. First Choice Long-Life Milk is commercially sterile which ensures the milk is free from pathogens and micro-organisms, and due to a heating process the milk has a longer shelf life.
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Puré Squish Baby Launches into Major Pharmacy Brands Countrywide
Following the success of Squish Pure Fruit Smoothies, brought to consumers by the Puré range from Boland Pulp, Squish Baby stands to take the baby food market in South Africa by storm with a nationwide unveiling in the country’s top pharmacy brands, Clicks and Dis-Chem.
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Experience Every Bit a Bite of Joy with Cadbury
This winter, South Africa’s best loved chocolate brand, Cadbury Dairy Milk invites consumers to fill up on joy in the biggest chocolate promotion in SA – “Every Bit a Bite of Joy”.
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Jacobs Coffee Rolls Back the Years with Parkhurst Pop-Up Store
The Jacobs Board Game Café, just off Parkhurst’s trendy 4th Avenue, is helping people make connections the old-fashioned way this winter. There’s no WI-Fi, no apps and not so much as an iAnything as far as the eye can see.
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Ten million milestone for Shoprite’s feeding
The feeding programme of the Shoprite Group to fight hunger and malnutrition countrywide has now served a total of 10 million cups of Royco soup and bread to help improve the nutritional status of the people of South Africa.
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View all Brand Activity
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We've put brand catalogues together for Dentyne and Caribbean.
Fastmoving.co.za catalogues are a central repository where FMCG brands can store and share hi-res pack shots and essential product information with suppliers for each SKU, on-demand,
including barcodes, product endorsements, nutritional values, ingredients and allergens.
Need this for you FMCG brand? Learn more here.
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Dentyne
Online catalogue | Share with others
Dentyne chewing gum boasts a strong heritage with a great tasting gum that is good for teeth. It is available in five flavours: Dentyne Strawberry, Dentyne Blueberry, Dentyne White Peppermint, Dentyne Spearmint and Dentyne Vanilla Mint.
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Caribbean
Online catalogue | Share with others
Caribbean by Continental Beverages. Available in a variety of flavours, including Apple, Mango, Mango Granadilla, Orange, Peach Apricot, Pineapple and Tropical Punch.
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| We've created business listing pages for Sachet Manufacturers and One Digital Media as part of the marketing services we provide to businesses in the retail sector. |
Sachet Manufacturers
Sachet Manufacturers, Jacobs, Durban-based contract packer of foodstuffs, homecare and personal care products. The business, started in 1995, commenced with packing personal care products and dry foods into sachets but, in 2003, acquired preparation, cooking, pasteurising and retorting equipment, together with various packing machinery from Robertson's the Alrode plant.
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One Digital Media
One Digital Media was born out of the idea of combining the power of technology and the knowledge of marketing to deliver a unique medium to engage consumers in-store. This combination has resulted in a powerful digital signage solution that is specifically designed to increase reach, push brand awareness and drive behavioural conversion.
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Age of Intelligence at Africa’s Big Seven 2012
Never in our lifetime has the economic future been more uncertain, says global scenario planner Clem Sunter. “We are seeing low economic growth and hard times for everyone, and companies have to compete much harder to get business in the current climate. But companies with Intelligent Strategies will be able to grow – both their market share and earnings.”
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Upper Class Father Shopper too important to ignore
Following Integer™ South Africa’s piece on the middle class father shopper, the Upper Class Father Shopper (UCFather) is the next in the father shopper series. Defined as males, married or living together with children (excludes single parents), UCFathers, defined as SAARF’s Living Standard Measure (LSM) 7, 8 and 9 Low, account for just over 25% (over one million individuals) of all fathers who claim that they are wholly or partly responsible for grocery shopping (SAARF® AMPS® Survey 2011 RA).
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Samsung finds ‘Direxion’ with Z-CARD® India
Samsung has again selected Z-CARD® Africa, Middle East, India and Turkey (ZAMI) to produce a Z-CARD® to promote one of its products. This time, the Samsung tablet.
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Drive retail sales with customisable, in-store marketing
For retailers in today’s uncertain economic environment, a marketing collateral management solution that could streamline operations, reduce costs and increase customer reach would be a welcome respite from current inefficient processes.
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Strategy Recruitment Marketing
Strategy Recruitment Marketing is focused on providing tailor-made, alternative recruitment solutions that are based on out-the-box strategic and creative thinking, detailed processes, and keeping abreast of the latest recruitment practices and technology through understanding each client´s critical success factors, to produce impactful results cost-effectively.
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Nicolene Di Bartolo Managed Appointments
Leadership is action... not position! Business Leaders engage our services to identify individuals who will elevate their organisations to new heights. It is our mission to source exceptional talent in mid-to executive management levels across all job categories. We support these extraordinary individuals in furthering their careers.
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About us
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| Fastmoving provides online data support and marketing services to FMCG brands and businesses operating in the retail sector. Our inventory management service is a central repository where FMCG brands can store and share hi-res pack shots and essential product information with suppliers for each SKU, on-demand, including barcodes, product endorsements, nutritional values, ingredients and allergens. |
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Featured Client
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Active Clients
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