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Stop searching for a USP! Shoppers love 'copycat' products

Aug 22nd, 08:32

Stop searching for a USP! Shoppers love 'copycat' products
Compiled by Warwick Business School

As the Apple and Samsung legal battle rumbles on new research suggests that the consumer is the biggest winner in the ‘copycat’ branding war.

In 2012 Apple won $600 million (£398 million) in damages when a jury found that Samsung devices copied the look and features of the iPhone and iPad. While in June Samsung won a patent case that could block the US import and sale of some older Apple devices.

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Fastmoving provides online data support and marketing services to FMCG brands and businesses operating in the retail sector. Our inventory management service is a central repository where FMCG brands can store and share hi-res pack shots and essential product information with suppliers for each SKU, on-demand, including barcodes, product endorsements, nutritional values, ingredients and allergens.
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Vivienne Ayerst
Cape Town:
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Tina Baney
Johannesburg & Durban:
Sales / Account Manager

For editorial:
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