GOLDCREST

Over the past few years, the trend of GOLDCREST volume has been nothing short of spectacular. High quality ingredients and aggressive, constant marketing continues to drive the extraordinary achievement.

GOLDCREST continues to go to great lengths to source the very best ingredients worldwide. Compromising on quality has never been an option. These quality standards and “Extraordinary” marketing activity have increased the brand awareness and status amongst consumers, the trade and sales force. For the past two years GOLDCREST has shown phenomenal growth in R’s value sales into the trade by commitment to passion and extraordinary service excellence.

The flighting of five brand new TV commercials is keeping GOLDCREST top of mind amongst consumers and tradealike. Our Food Editors campaign generates a lot of publicity and demand among consumers by involving the country’s top food editors by demonstrating a wealth of extraordinary ideas as to how to use GOLDCREST products.

The GOLDCREST Young Chef of the Year Award has tied the GOLDCREST name to the South African Chef Association and is currently in its 4th year of activity, and is fast becoming a firm favourite amongst the Food Service Industry. The above “Extraordinary” marketing activity has increased the brand awareness and status amongst consumers, the trade and the sales force.