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The potential impact of PR on sales volumes

Feb 21st, 08:29

The potential impact of PR on sales volumes

When seeking marketing platforms that will effectively and directly translate into an increase in sales, PR is not generally the tool that springs to mind. MD at Livewired Public Relations, Lucinda Boddy, challenges this notion, pointing out that PR deals with brand reputations and builds trust, which interestingly, has a bigger influence on the bottom line than one would think.

Generally, above the line marketing is seen as a short term action which creates immediate results, while PR is seen as a long term solution, which ultimately deals with a brand’s reputation and aims to create a positive perception of the brand in the eyes of its consumers. “Yes, this is the cornerstone of PR, but what many clients don’t know, is that PR delivers short term results too,” Boddy informs.

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