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How to successfully build brands in townships

Sep 19th, 07:53


How to successfully build brands in townships

Reaching the illusive township shopper is high on the agenda of most FMCG companies that want to tap into the buying power of South Africans in some 43 major metro townships.

FMCG companies need to properly understand shoppers and
the retail environment in townships in order to successfully build their
brands.

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