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How to successfully build brands in townships

Sep 19th, 07:53

How to successfully build brands in townships

Reaching the illusive township shopper is high on the agenda of most FMCG companies that want to tap into the buying power of South Africans in some 43 major metro townships.

FMCG companies need to properly understand shoppers and
the retail environment in townships in order to successfully build their

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Fastmoving provides online data support and marketing services to FMCG brands and businesses operating in the retail sector. Our inventory management service is a central repository where FMCG brands can store and share hi-res pack shots and essential product information with suppliers for each SKU, on-demand, including barcodes, product endorsements, nutritional values, ingredients and allergens.
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Editorial contact

Tina Baney
National Sales/ Account Manager

Vivienne Ayerst
Customer Service Manager/ Client Liaison

For editorial:
Wendy Smith