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Retailers start to wonder: Is there a Santa Claus?

Dec 13th, 13:30


Retailers start to wonder: Is there a Santa Claus?

Compiled by Aki Kalliatakis, founder of The Leadership LaunchPad, a consultancy that advises businesses on how to raise customer service standards

If you think kids get apprehensive about what they’ll get for Christmas you should see the average retailer.

According to one UK estimate, Christmas sales can account for 30%-60% of annual retail turnover. It’s understandable therefore that retailers wonder what Santa has in store. In fact, if this turns out to be an austerity Christmas, some retailers will be wondering if there’s any Santa at all.

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