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Global Trends in Baked Goods reveal interesting insights

Jul 4th, 08:10

Global Trends in Baked Goods reveal interesting insights

According to the latest report by Mintel, flavour and taste remain a strong requirement by consumers when choosing their baked goods, often ahead of nutritional consideration.

Judy Laidlaw, Marketing Manager for Bakery and Grains at Supreme and Foodcorp Milling takes a closer look at the report’s findings. “Some of the global insights include creating and selling smaller portions and providing healthier options with less sugar and salt.

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Vivienne Ayerst
Cape Town:
Sales / Account Manager

Tina Baney
Johannesburg & Durban:
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For editorial:
Wendy Smith