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Time-of-day marketing could boost high street retailers

Nov 27th, 13:14


Time-of-day marketing could boost high street retailers

Presented by Warwick Business School

A new marketing strategy could be utilised to help revitalise the high street’s flagging fortunes.

Known as ‘Time-of-day services marketing’, it looks to bring the personal touch back to shops and create a unique experience for every variety of shopper.

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