5 Key Shopper Marketing Trends for 2014
Richard Wells, CEO of international retail marketing agency Visual Fusion, picks the top trends in retail point-of-sale (POS) branding and shopper marketing for 2014:
1. Influencing shopper purchasing behaviour through technology:
In the complex modern shopping context, retailers have realised that by properly understanding the motivation and behaviour of shoppers, they can influence their choices. If you’ve ever had the feeling that you as a shopper are being manipulated to buy something you hadn’t planned to then that’s exactly what is happening! Shopper research techniques are being increasingly used to persuade shoppers to buy more or better. Richard Wells, CEO of Visual Fusion a Retail Marketing Specialist, comments: “We employ fixed and mobile camera work and digital tracking tools extensively to understand how and why shoppers shop. Once we’ve understood behavior we create POS solutions that influence customers’ incremental or unplanned purchases.”
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